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The low-top shoe type Air Jordan 1 Low was also born in 1985. Together with the High high-top shoe type, it jointly opened the curtain of the development of modern sneakers. The leather material this time is quite shiny, bringing a strong OG charm, catering to the players’ pursuit of the details of the first year.

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The black and blue color matching will once again land on the Air Jordan 1 family, bringing a new leather texture full of new products on the low-top Air Jordan 1 Low OG shoes! This pair of Air Jordan 1 Low OG “Mystic Navy” has previously exposed physical pictures, and the most eye-catching place at that time was the leather texture. Today we ushered in the release of the complete official picture, and the release is also scheduled for August, which is almost two months away from today. As one of the original first year colors of the Air Jordan 1 family, the status of black and blue in the shoe circle is obvious to all.

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The two dunked together. As Humphrey Ho, Managing Partner of Hylink Digital Solutions USA explains: “For Dior, this collaboration aims to remain relevant in the new streetwear-obsessed fashion world and continue to appeal to a younger audience. For Air Jordan In other words, it just adds to the exclusivity factor of an already high-demand shoe.鈥?

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Well, these are the latest Nike products. There are quite a lot of styles. Brother Gou thinks it is quite interesting. Which one do you think is more handsome? Welcome to leave a message in the background and discuss with the dog brother. Air Jordan 3 “Desert Elephant” Desert Cement

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A Ma Mani茅re x Air Jordan 4 is expected to be released at the end of the year, and AJ4 is co-branded again! After A Ma Maniere, a well-known buyer store in Atlanta, joined hands with Jordan Brand to launch the first-year Air Jordan 2, the media soon revealed the concept map of A Ma Mani茅re x Air Jordan 4.

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As basketball flourished, so did sneaker culture. The most athlete-recognized brand of all time, some Air Jordans are selling for as much as 6,600% off their original price in China. Fueled by local exchanges like Poizon, which averaged 40 million monthly active users when the Dior x Air Jordan line was down, the country’s sneaker market is expected to hit $10 billion by 2025.

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The upper is equipped with Flywire flying lines, and the midsole is the forefoot Zoom air cushion. The shoe shape is a bit like the ZK series. The ALL STAR color scheme is quite good. KD was selected as the first Western All-Star in the Los Angeles All-Star Game, and finally scored 34 points, with a very dazzling performance. Durant was also very strong that season, leading the Thunder to the playoffs and losing to the Mavericks. The return of this color scheme should evoke some people’s memories, right?

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In 2017, Jordan brand reached a close cooperation with the basketball association that has been issued, and since 1985, Michael Jordan visited Paris for the first time and started various close cooperation and activities in the future.

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The Air Jordan Legacy 312 Low ‘White Turquoise’ Men’s Shoe is crafted to pay tribute to Michael Jordan’s legendary spirit. This shoe adopts a fresh color scheme, and the appearance is quite high. The heel is decorated with Tiffany color burst elements, inheriting the classic elements of Air Jordan shoes. Air Jordan Legacy 312 Low “White Turquoise” Air Jordan Legacy 312 Low “Light SmokeGrey” The upper is made of leather material, the color is classic black, white and gray stitching, and gray burst elements are added to the heel, inheriting the classic elements of Air Jordan shoes, with A rubber outsole completes the overall design. Air Jordan Legacy 312 Low “Light SmokeGrey” UNIK Limited Release | St眉ssy x Nike Air Force 1 Mid “Black Luxe Leather” UNIK Limited Release | LI-NING Cloud Tour Slay, Air Jordan 3 “Black Gold” is set! Released in October, Jordan will release the women’s exclusive Air Jordan 3 “Black Gold”. This Air Jordan 3 “Black Gold” is similar to the “Black Cement” colorway, with gold on the eyelets and ankles. Both the toe cap and the heel are made of classic cracked leather, and the body of the shoe is wrapped in full leather. The materials used can be said to be very conscientious. The AJ 3 will go on sale on October 6 this year, priced at $200. air Jordan 3 WMNS “Black Gold”

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Air Jordan 4 Paris Saint-Germain Air Jordan 4 Paris will be released in 2020. It is the color matching launched by Aj and the Paris-Germany team in the third year of cooperation. Prior to this, nike had a decades-long brand image with the city of Paris.

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“Maintaining the illusion of uniqueness or exclusivity to one’s peers — ‘keeping up with Jones syndrome’ — has always been critical to the appeal of foreign brands in China,” said Adam Knight, co-founder of cross-cultural agency TONG, however. , these scarcity strategies will only add to the excitement and urgency of consumers. Additionally, they capitalized on Gen Z鈥檚 desire to stand out. 鈥淢aintaining the illusion of uniqueness or exclusivity to one鈥檚 peers 鈥?’Keeping up with Jones Syndrome’ 鈥?has always been critical to the appeal of foreign brands in China. Gone are the days when having a classic Chanel or LV bag was enough Go back.” Score with Chinese basketball fans. Long ago, Nike knew that the success of its shoes depended on the rise of basketball. That’s why Terry Rhoads, the former Nike China sports marketing director, even donated equipment to Shanghai schools in the 1990s and organized Shanghai’s first high school basketball league. Meanwhile, the NBA struck a deal with CCTV to broadcast its games, helping cement the popular American sport in local culture. Now, China has more than 625 million basketball fans, and the NBA China’s operating value is as high as 5 billion US dollars.

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KD’s shoes are on the way to return, and Lao Zhan’s signature shoes are also here. This time the return style is Nike Lebron 9 Low, the color matching name is “Reverse Liver Pool”, which is a tribute to Liverpool’s color matching, the upper is green, the side The swoosh is black, with red strokes on the outside, a red atmospheric pad on the midsole, and the logo of Liverpool on the heel. This color scheme was introduced because Lao Zhan is a shareholder of the team.

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In the end, this pair of Jordans is quite interesting. At present, only the GS model has been exposed, his classic AJ1 MID, but the swoosh on the side has disappeared, replaced by a holographic photo of Jordan himself, which has also made a flash card effect. The style is called “Hologram”, the color matching is quite conventional, black and white are combined together, and the side is the portrait of Jordan.

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As a result, 5 million people signed up for the coveted kick on a first-come, first-served basis. In China, a separate online experience was held on WeChat. Resale prices skyrocketed when many expected to come home empty-handed: In 2020, the Dior x Air Jordan 1 High was the most expensive shoe on the secondary market at a whopping $13,000, according to StockX economists. Although the price later fell to an average of $7,000, it was still more than triple its original value of $2,200.

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Let’s take a look at the low-top version. In terms of appearance, Brother Gou thinks it is much better. The shape is more concise. The lines of the upper are similar to those of the high-top version. The position of the heel has been simplified. There is solid color rubber in the position, in short, this shoe is really too ordinary, and there is not much beauty in the design.

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