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As a recent report from Jing Daily found, it was KOLs, not the brands’ own social media accounts, that were driving engagement. Knight agrees: “KOLs shouldn’t be viewed as an opportunity to generate endless impressions, but as an authentic way to enter a particular community,” he said. “This trendsetting approach is at the heart of many of the most successful Gen Z focus campaigns.”

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First of all, let’s take a look at Jordan’s basketball shoes. Although the spy photos of the AJ37 generation have leaked, their main model is still the AJ36. These shoes have a good appearance and super performance. Several new color schemes have been exposed. The first is a joint model, which is a collaboration between Bal and AJ36 Low. The upper is made of black with some dark patterns on it. The lines on the neckline are more obvious. The outer edge of the shoelace hole is added with yellow lines. The tongue is made of suede material, and the inner lining is made of white outsole and black pattern combination. The midsole is also made of black, and the same is true for the outsole. The lines that were originally used as embellishments have become black and white patterns. The joint model has a tribal style and a high appearance. The second AJ36 LOW is more conventional, with a low-top shape, the upper is filled with light yellow, and black details are added to the tongue position. The Jumpman logo is expressed in lotus color, and there are raised dot patterns on the tongue. , is also filled with light yellow, with pink lines embellished, and the outsole is marbled. The overall feeling is relatively plain and pretty. The third pair is more powerful. It is a special model created by Jordan for NBA shooting coach Chris Matthews. The name is AJ36 Low “Lethal Shooter”. It can get the exclusive PE made by the brand, and the card surface is full. The texture and details of these shoes are perfect. Very in place, the upper is filled with black, and it becomes a suede material with dark patterns on it. There is a golden rose on the tongue, a golden splash of ink is added to the midsole, and a golden translucent crystal sole on the outsole. , the appearance is very high. The following pair of Air Jordan 36s are limited color matching. Can you see the relationship between him and Chinese culture? Brother Gou didn’t see it too much, but the shoes are pretty good-looking. The vamp is presented in a tie-dye style. It is composed of orange, blue, pink and other color transitions. The color blocks are more obvious, and the outsole is colorful and translucent crystal bottom, which is really too fancy. In the end, this pair of AJ36 is very strong. He is related to Anthony. Although the signature shoes have been discontinued, the brand is still very interested in him, and various PE styles are super attentive. Recently, a special model of AJ36 has been exposed on the Internet, which is related to a pair of shoes he wore in his early years. There are many details and he is very attentive. This pair of shoes is a special model made by Guage for its AAU League team (Team Melo). The full name is AJ36 Air Bakin PE Nike air bakin. His design inspiration is the sneakers NIKE worn by Guage when he participated in the AAU League in high school. Bakin, black and red, with a special texture on the upper, a very handsome color scheme, very meaningful, I believe the boys who get the shoes will be very happy.

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Also as rumored, this re-engraved version is more retro. Judging from the actual spy photos exposed, it is true that the overall look is older, from the upper to the sole, and also uses a lot of Made of cracked leather, the first look at the remastered version of Chicago, are you looking forward to it?

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As basketball flourished, so did sneaker culture. The most athlete-recognized brand of all time, some Air Jordans are selling for as much as 6,600% off their original price in China. Fueled by local exchanges like Poizon, which averaged 40 million monthly active users when the Dior x Air Jordan line was down, the country’s sneaker market is expected to hit $10 billion by 2025.

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In the end, this pair of Jordans is quite interesting. At present, only the GS model has been exposed, his classic AJ1 MID, but the swoosh on the side has disappeared, replaced by a holographic photo of Jordan himself, which has also made a flash card effect. The style is called “Hologram”, the color matching is quite conventional, black and white are combined together, and the side is the portrait of Jordan.

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Finally, Brother Gou will introduce you a pair of casual shoes. It is worth talking about. The style is very classic. The Nike Air Force 1 Low has a low-top shape, but he is a Premium-level style. It has not been rated AF1 for many years. P-level AF1 , The texture is really good, the upper leather material, white filling, the swoosh on the side is gray, the midsole is wrapped in translucent material, you can see the midsole inside, and the outsole has a red swoosh, the retro feeling is back.

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The second model is AJ8. Brother dog still likes this style, but the breathability of the shoes is really poor, and the wrapping ability is too strong. The upper is made of leather, and an “X”-shaped strap is added. The recent exposure is Taxi color matching, the classic black and yellow combination style, the dog brother thinks it is quite handsome.

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This shoe refers to the design of the previous Air Jordan 2, with a high probability of using tree brown and gray color matching. A Ma Maniére x Air Jordan 4 (concept image) It is reported that the current A Ma Maniére x Air Jordan 4 is expected to be released this winter, with a retail price of $200. Air Jordan 37 configuration map exposure! Do you know the story behind the three classic colors of Air Jordan 4? Air Jordan4 White Cement

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In terms of design, the fresh fluorescent green has become the most eye-catching part of this pair of Air Jordan 1, making the original low-key white and black even more eye-catching. A large area of ​​white leather is matched with black side Swoosh, flying wing LOGO and shoe collar area. Finally, it is finished with a white midsole and black outsole. If you like it, please don’t miss it!

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A Ma Maniére x Air Jordan 4 is expected to be released at the end of the year, and AJ4 is co-branded again! After A Ma Maniere, a well-known buyer store in Atlanta, joined hands with Jordan Brand to launch the first-year Air Jordan 2, the media soon revealed the concept map of A Ma Maniére x Air Jordan 4.

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Air Jordan 4 Paris Saint-Germain Air Jordan 4 Paris will be released in 2020. It is the color matching launched by Aj and the Paris-Germany team in the third year of cooperation. Prior to this, nike had a decades-long brand image with the city of Paris.

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In 2017, Jordan brand reached a close cooperation with the basketball association that has been issued, and since 1985, Michael Jordan visited Paris for the first time and started various close cooperation and activities in the future.

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Now, with rumors swirling that Dior and Jordan will once again team up for three new colorways, the next chapter of the hype begins. But what exactly makes the pair so iconic and collectible in China and around the world?

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Air Jordan 6 Retro White & University Red,

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Recently, Jordan Brand’s sneakers have finally been exposed. There are two ways to wear a pair of shoes. The shoe body is made of one-piece foam material, the line design is quite simple, and there is a breathable hollow structure on the instep and heel. The sole seems to be quite thick, and it must feel good on the foot. The biggest highlight is that there are elastic inner boots inside the foam shell, showing gray burst cracks in knitting. The inner boot is removable, allowing the shoe to be worn two ways. Two pairs of insoles are included with the shoes, which should correspond to the wearing needs of two wearing inner boots and without inner boots. What do you think of these long-awaited Jordan sneakers? It will be released in the near future, we will continue to pay attention to the details and bring the latest reports as soon as possible. Air Jordan Clog Item No.: DN4890-101, the latest Air Jordan 11 colorway “Cherry” on the foot, this Air Jordan 11 uses a distinctive Varsity Red tone injected with the iconic patent leather material, as well as the lining, heel, Jumpman Logo, with the usual white leather With mesh material, finally equipped with ice blue translucent rubber outsole. Sure enough, the temperament is in place, and it is full of force! Without further ado, let’s witness it together. Air Jordan 6 Retro White & University Red Michael Jordan’s sixth-generation signature sneaker debuted in the 1990-1991 season as a boot to accompany him to his first championship in his career. An indelible memory in people’s hearts. This time, Air Jordan VI returns with exquisite color matching to help you easily deduce your summer look. The shoes are made of simple white leather as a whole, with the classic AJ6 breathable perforated design. At the same time, the Jumpman logo on the tongue, shoelace buckle, heel loop, and midsole are all decorated with red, some of which are integrated into white speckle design; in addition, it also combines The icy translucent outsole is crisp and crisp for a stand-out look.

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