When people thought that this was just a single cheap nike store’s move, everyone found that the original plan to launch new shoes during the same period also included its flagship store on Tmall, which had a huge traffic. On the e-commerce store promotion page, consumers saw the official AJ5 STEALTH 2.0 “sale calendar” graphics and information. It seems that this shoe will be launched recently, and the driving force behind it is not only in regional stores, but organized planning and consideration.