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The Air Jordan Legacy 312 Low ‘White Turquoise’ Men’s Shoe is crafted to pay tribute to Michael Jordan’s legendary spirit. This shoe adopts a fresh color scheme, and the appearance is quite high. The heel is decorated with Tiffany color burst elements, inheriting the classic elements of Air Jordan shoes. Air Jordan Legacy 312 Low “White Turquoise” Air Jordan Legacy 312 Low “Light SmokeGrey” The upper is made of leather material, the color is classic black, white and gray stitching, and gray burst elements are added to the heel, inheriting the classic elements of Air Jordan shoes, with A rubber outsole completes the overall design. Air Jordan Legacy 312 Low “Light SmokeGrey” UNIK Limited Release | Stüssy x Nike Air Force 1 Mid “Black Luxe Leather” UNIK Limited Release | LI-NING Cloud Tour Slay, Air Jordan 3 “Black Gold” is set! Released in October, Jordan will release the women’s exclusive Air Jordan 3 “Black Gold”. This Air Jordan 3 “Black Gold” is similar to the “Black Cement” colorway, with gold on the eyelets and ankles. Both the toe cap and the heel are made of classic cracked leather, and the body of the shoe is wrapped in full leather. The materials used can be said to be very conscientious. The AJ 3 will go on sale on October 6 this year, priced at $200. air Jordan 3 WMNS “Black Gold”

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Air Jordan 1 Low OG “Mystic Navy” Why Jordan designed the 13th generation signature shoes for Paul but it is not available in the market? The reason is intriguing! J Balvin x Air Jordan II on the feet, in addition to the earlier cooperation with UNION LA, A Ma Maniére, etc., the recent sneaker information has exposed the joint design with singer J Balvin in advance. This J Balvin x Air Jordan 2 is designed in a gray and blue color scheme as a whole. The body and lining have a large area of ​​blue sky and white cloud patterns and its personal Logo elements. Other details include cloud graphics on the heel and lining, and the inside of the tongue. ‘s personal branding and the iconic smiley on the heel. Perhaps more notably, the shoe also features a padded upper with LED detailing and a luminous rubber sole, which is a no-brainer. Without further ado, let’s look at our feet together. Off-White? x Nike Air Force 1 “Light Green Spark” on the foot, Travis Scott x Air Jordan I Low OG “Reverse Mocha” on the foot,

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This shoe refers to the design of the previous Air Jordan 2, with a high probability of using tree brown and gray color matching. A Ma Maniére x Air Jordan 4 (concept image) It is reported that the current A Ma Maniére x Air Jordan 4 is expected to be released this winter, with a retail price of $200. Air Jordan 37 configuration map exposure! Do you know the story behind the three classic colors of Air Jordan 4? Air Jordan4 White Cement

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In the end, this pair of Jordans is quite interesting. At present, only the GS model has been exposed, his classic AJ1 MID, but the swoosh on the side has disappeared, replaced by a holographic photo of Jordan himself, which has also made a flash card effect. The style is called “Hologram”, the color matching is quite conventional, black and white are combined together, and the side is the portrait of Jordan.

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A Ma Maniére x Air Jordan 4 is expected to be released at the end of the year, and AJ4 is co-branded again! After A Ma Maniere, a well-known buyer store in Atlanta, joined hands with Jordan Brand to launch the first-year Air Jordan 2, the media soon revealed the concept map of A Ma Maniére x Air Jordan 4.

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The upper is equipped with Flywire flying lines, and the midsole is the forefoot Zoom air cushion. The shoe shape is a bit like the ZK series. The ALL STAR color scheme is quite good. KD was selected as the first Western All-Star in the Los Angeles All-Star Game, and finally scored 34 points, with a very dazzling performance. Durant was also very strong that season, leading the Thunder to the playoffs and losing to the Mavericks. The return of this color scheme should evoke some people’s memories, right?

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KD’s shoes are on the way to return, and Lao Zhan’s signature shoes are also here. This time the return style is Nike Lebron 9 Low, the color matching name is “Reverse Liver Pool”, which is a tribute to Liverpool’s color matching, the upper is green, the side The swoosh is black, with red strokes on the outside, a red atmospheric pad on the midsole, and the logo of Liverpool on the heel. This color scheme was introduced because Lao Zhan is a shareholder of the team.

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“Maintaining the illusion of uniqueness or exclusivity to one’s peers — ‘keeping up with Jones syndrome’ — has always been critical to the appeal of foreign brands in China,” said Adam Knight, co-founder of cross-cultural agency TONG, however. , these scarcity strategies will only add to the excitement and urgency of consumers. Additionally, they capitalized on Gen Z’s desire to stand out. “Maintaining the illusion of uniqueness or exclusivity to one’s peers – ‘Keeping up with Jones Syndrome’ – has always been critical to the appeal of foreign brands in China. Gone are the days when having a classic Chanel or LV bag was enough Go back.” Score with Chinese basketball fans. Long ago, Nike knew that the success of its shoes depended on the rise of basketball. That’s why Terry Rhoads, the former Nike China sports marketing director, even donated equipment to Shanghai schools in the 1990s and organized Shanghai’s first high school basketball league. Meanwhile, the NBA struck a deal with CCTV to broadcast its games, helping cement the popular American sport in local culture. Now, China has more than 625 million basketball fans, and the NBA China’s operating value is as high as 5 billion US dollars.

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Launching in 2020, the Dior and Jordan brand collaboration is arguably one of the most hyped sneaker collaborations in recent history. A fusion of streetwear culture and haute couture, “Air Dior” debuted at Dior’s Pre-Fall 2020 collection in Miami before being teased by rapper Travis Scott and various leaked accounts online. With only 8,500 highs and 4,700 lows up for grabs, expectations are high.

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White Cement white cement was first released in February 1989. As one of the four OG first-year color schemes of the fourth generation of Air Jordan 4 shoes, in the trend at the time, not everyone could accept such a trendy and thought-provoking style. Design avant-garde basketball shoes appeared in the NBA arena. It has been more than 30 years since its first release, with 3 copies, or 4 releases. Prices have only roughly doubled in these four offerings, almost in line with price increases. It was first reproduced in 1999, ten years after it was first released. It was replicated a second time in 2012, followed by a return in 2016.

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The two dunked together. As Humphrey Ho, Managing Partner of Hylink Digital Solutions USA explains: “For Dior, this collaboration aims to remain relevant in the new streetwear-obsessed fashion world and continue to appeal to a younger audience. For Air Jordan In other words, it just adds to the exclusivity factor of an already high-demand shoe.”

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As a recent report from Jing Daily found, it was KOLs, not the brands’ own social media accounts, that were driving engagement. Knight agrees: “KOLs shouldn’t be viewed as an opportunity to generate endless impressions, but as an authentic way to enter a particular community,” he said. “This trendsetting approach is at the heart of many of the most successful Gen Z focus campaigns.”

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The design of the midsole is relatively common, the drop between the front and rear palms is not too big, and the color of the midfoot and heel position is distinguished. The overall thickness is OK. The midsole uses a new technology, Formula 23 foam, which is in AJ37 and Luka 1st generation are also used, it is estimated that Jordan’s new models will have his presence.

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The low-top shoe type Air Jordan 1 Low was also born in 1985. Together with the High high-top shoe type, it jointly opened the curtain of the development of modern sneakers. The leather material this time is quite shiny, bringing a strong OG charm, catering to the players’ pursuit of the details of the first year.

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â–² Air Jordan 1 High OG “Chicago Reimagined” Adi will also be there, a re-creation of the classic! As one of the classics of the YEEZY series, the “Beluga” color scheme is about to usher in a new version. The YEEZY BOOST 350 V2 “Dark Beluga” color scheme is once again exposed to the real object. It is tentatively scheduled to be released this fall, and the specific date is to be determined temporarily! Obviously, this is a re-modification based on the OG color matching. On the basis of retaining the iconic orange stripes on the side and the words “SPLY-350”, the woven upper is presented in a darker brown, with a little gray and orange interspersed. At the same time, the midsole has also become darker. What do you think of this revision?

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