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Located at the crossroads of couture and sneaker culture, the Dior x Air Jordan sneaker has all the hallmarks of a successful collaboration. Now, the legendary shoe will hit Sotheby’s shelves.

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In terms of design, the fresh fluorescent green has become the most eye-catching part of this pair of Air Jordan 1, making the original low-key white and black even more eye-catching. A large area of ​​white leather is matched with black side Swoosh, flying wing LOGO and shoe collar area. Finally, it is finished with a white midsole and black outsole. If you like it, please don’t miss it!

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Finally, Brother Gou will introduce you a pair of casual shoes. It is worth talking about. The style is very classic. The Nike Air Force 1 Low has a low-top shape, but he is a Premium-level style. It has not been rated AF1 for many years. P-level AF1 , The texture is really good, the upper leather material, white filling, the swoosh on the side is gray, the midsole is wrapped in translucent material, you can see the midsole inside, and the outsole has a red swoosh, the retro feeling is back.

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“Basketball has always resonated with the Chinese population,” Ho told Jing Daily. “Huge star power and American culture, combined with a great respect for hard work and dedication, perpetuated the Chinese love of basketball and propelled Air Jordans into a status symbol of mass fashion, not just for this The admiration of the sport, but embodies all the star power, style, and charisma of the players.” Harnessing the power of celebrity, finally, the collaboration has big names in its corners. High-profile stars such as Daniel Arsham, Ashanti, and Kylie Jenner were among the first to get their hands on the shoe, releasing information about the shoe ahead of its official launch. Also in China, Air Dior was boosted by Chinese brand ambassador Wang Junkai, who rocked the entire capsule from head to toe in a video that has been viewed more than 16 million times. E-sports player Jackey Love, business tycoon Wang Sicong and fashion icons Jay Chou and Edison Chen are also showcasing the merchandise, touting their aspirations.

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The Air Jordan Legacy 312 Low ‘White Turquoise’ Men’s Shoe is crafted to pay tribute to Michael Jordan’s legendary spirit. This shoe adopts a fresh color scheme, and the appearance is quite high. The heel is decorated with Tiffany color burst elements, inheriting the classic elements of Air Jordan shoes. Air Jordan Legacy 312 Low “White Turquoise” Air Jordan Legacy 312 Low “Light SmokeGrey” The upper is made of leather material, the color is classic black, white and gray stitching, and gray burst elements are added to the heel, inheriting the classic elements of Air Jordan shoes, with A rubber outsole completes the overall design. Air Jordan Legacy 312 Low “Light SmokeGrey” UNIK Limited Release | Stüssy x Nike Air Force 1 Mid “Black Luxe Leather” UNIK Limited Release | LI-NING Cloud Tour Slay, Air Jordan 3 “Black Gold” is set! Released in October, Jordan will release the women’s exclusive Air Jordan 3 “Black Gold”. This Air Jordan 3 “Black Gold” is similar to the “Black Cement” colorway, with gold on the eyelets and ankles. Both the toe cap and the heel are made of classic cracked leather, and the body of the shoe is wrapped in full leather. The materials used can be said to be very conscientious. The AJ 3 will go on sale on October 6 this year, priced at $200. air Jordan 3 WMNS “Black Gold”

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The two dunked together. As Humphrey Ho, Managing Partner of Hylink Digital Solutions USA explains: “For Dior, this collaboration aims to remain relevant in the new streetwear-obsessed fashion world and continue to appeal to a younger audience. For Air Jordan In other words, it just adds to the exclusivity factor of an already high-demand shoe.”

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This shoe refers to the design of the previous Air Jordan 2, with a high probability of using tree brown and gray color matching. A Ma Maniére x Air Jordan 4 (concept image) It is reported that the current A Ma Maniére x Air Jordan 4 is expected to be released this winter, with a retail price of $200. Air Jordan 37 configuration map exposure! Do you know the story behind the three classic colors of Air Jordan 4? Air Jordan4 White Cement

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Air Jordan 4 Paris Saint-Germain Air Jordan 4 Paris will be released in 2020. It is the color matching launched by Aj and the Paris-Germany team in the third year of cooperation. Prior to this, nike had a decades-long brand image with the city of Paris.

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Air Jordan 1 Low OG “Mystic Navy” Why Jordan designed the 13th generation signature shoes for Paul but it is not available in the market? The reason is intriguing! J Balvin x Air Jordan II on the feet, in addition to the earlier cooperation with UNION LA, A Ma Maniére, etc., the recent sneaker information has exposed the joint design with singer J Balvin in advance. This J Balvin x Air Jordan 2 is designed in a gray and blue color scheme as a whole. The body and lining have a large area of ​​blue sky and white cloud patterns and its personal Logo elements. Other details include cloud graphics on the heel and lining, and the inside of the tongue. ‘s personal branding and the iconic smiley on the heel. Perhaps more notably, the shoe also features a padded upper with LED detailing and a luminous rubber sole, which is a no-brainer. Without further ado, let’s look at our feet together. Off-White? x Nike Air Force 1 “Light Green Spark” on the foot, Travis Scott x Air Jordan I Low OG “Reverse Mocha” on the foot,

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Good news for OG sneaker players! Black and blue Air Jordan 1 Low is confirmed to be on sale! Undoubtedly great news for OG sneaker players!

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The following news is quite heavy. The KD3 ALL STAR color matching is back. It is expected to meet you in the spring of 2023. Nike is now bringing back the KD series products. The previous generations of signature shoes are really handsome. Knife, he is everyone’s old friend. These shoes are very good-looking, with a medium and low top shape, and there are hollow holes in the tongue position.

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“Maintaining the illusion of uniqueness or exclusivity to one’s peers — ‘keeping up with Jones syndrome’ — has always been critical to the appeal of foreign brands in China,” said Adam Knight, co-founder of cross-cultural agency TONG, however. , these scarcity strategies will only add to the excitement and urgency of consumers. Additionally, they capitalized on Gen Z’s desire to stand out. “Maintaining the illusion of uniqueness or exclusivity to one’s peers – ‘Keeping up with Jones Syndrome’ – has always been critical to the appeal of foreign brands in China. Gone are the days when having a classic Chanel or LV bag was enough Go back.” Score with Chinese basketball fans. Long ago, Nike knew that the success of its shoes depended on the rise of basketball. That’s why Terry Rhoads, the former Nike China sports marketing director, even donated equipment to Shanghai schools in the 1990s and organized Shanghai’s first high school basketball league. Meanwhile, the NBA struck a deal with CCTV to broadcast its games, helping cement the popular American sport in local culture. Now, China has more than 625 million basketball fans, and the NBA China’s operating value is as high as 5 billion US dollars.

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The second dog brother thinks that the appearance is quite ordinary. This is the casual sneaker promoted by Jordan. It has reached the third generation. The appearance value of the first generation dog brother thinks it is quite high. It also has a joint name with clot. The second generation is a bit ordinary Some, the overall design feels similar to the first generation, more concise. The appearance of the third generation is quite different from the previous two generations. In appearance, Brother Gou thinks it is really ordinary.

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Full release丨Air Jordan 4 “Amethyst Wave” Air Jordan 4 from Nike legendary designer Tinker Hatfield (Tinker Hatfield) debuted in 1989 and has been highly regarded since its inception. The upper of this AJ4 “Amethyst Wave” is presented in a canvas material with a tie-dye effect. The galaxy-like pattern is paired with black and cement gray decoration, which cleverly balances the mysterious mood and street fashion; translucent plastic is integrated into the eyelets, side and heel. Designed to make you look dynamic on and off the field. On June 9th, it will be fully landed on SNKRS and designated stores for sale! Upcoming Release丨Air Jordan 1 High hG “Visionaire”

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Now, with rumors swirling that Dior and Jordan will once again team up for three new colorways, the next chapter of the hype begins. But what exactly makes the pair so iconic and collectible in China and around the world?

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